The Brand
VILLE DE PARIS (CITY OF PARIS)
SMART AND SUSTAINABLE EYEWEAR
Discover the Ville de Paris eyewear range, a collection that perfectly embodies the ecological values and elegance emphasized by the city of light, the international capital of fashion.
Each pair of glasses in the Ville de Paris collection is made in France, thus highlighting local craftsmanship and supporting the national economy. But what makes this collection truly unique is the use of exclusive eco-materials made from sustainable and renewable sources, reducing the impact on the planet while offering exceptional qualities.
Let yourself be seduced by the Ville de Paris collection, glasses that perfectly combine Parisian elegance and ecological values, and make your style a symbol of modernity.
THE CITY OF LIGHT
Paris is one of the most visited and admired cities in the world.
Each year, the one that is nicknamed “The City of Light” welcomes more than 38 million tourists while 109 million passengers travel through its airports.
In 2014, the City of Paris launched its brand “Ville de Paris” to promote the refinement of the Parisian art of living through the marketing of derivative products.
Since then, half a million products have been sold in 26 countries.
Now the “Ville de Paris” eyewear collection is being launched for those who want to take a piece of this universal heritage with them.
THE FEATURES
PARIS REFINEMENT
The collection is aimed at customers looking for:
– Serene but elegant products skillfully combining tradition and modernity
– Eco-designed eye frames to be in harmony with one’s civic convictions
– Premium quality eyewear at accessible price point
– Eyewear that includes the Parisian art of living
FABRIQUÉ EN FRANCE
The “Fabriqué en France” (“Made in France”) label guarantees high quality and authenticity.
SUSTAINABLE
The exclusive sustainable material developed specifically for the Ville de Paris sunglasses collection embodies the harmony between the collection and the environment.
THE INSPIRATIONS
THE 60’S IN SAINT GERMAIN DES PRÈS
The design of the collection was inspired by the Paris of the 1960s and the art of living of the emblematic Parisian neighborhood of Saint Germain des Près.
LA NOUVELLE VAGUE
The collection is impregnated with the influences of the “Nouvelle Vague” (“New Wave”) films and their iconic actors/actresses such as Jean Paul Belmondo, Brigitte Bardot or Catherine Deneuve, and the fashion designers who emerged at the same time: Yves Saint-Laurent, Courrèges and Pierre Cardin
THE DÉTAILS
ROUNDED FORMS
Rounded forms and bright colors, with some oversized models, take us directly to the atmosphere of the 60’s.
STONE OR OAK WOOD FROM PARIS
The frames are made from organic ricin oil (70%) and either stone from Paris area (used for the construction of the famous haussmannian buildings) or oak from Paris gardens and parks (30% in both cases). Thus, each frame is literally made from a piece of Paris while respecting the environment.
THE EIFFEL TOWER
The most famous emblem of Paris: The Eiffel Tower, is proudly highlighted on the exterior of the left temple and the interior of both temples. It is completely embedded into the material so as to bring modernity with a 3D effect while the golden, silver or transparent lacquer applied to The Eiffel Tower brings sophistication and elegance.
PARIS AS A LUXURY BRAND
PARIS appears on the exterior of each right temple positioning the City of Light as a premium brand.
